Karelian Wellness (KA8022)

The objective of the project is the increased business and interaction in wellness service sector across
the Karelian border. The element the project is linked to is increasing the capacity of enterprises to
start cross-border economic cooperation. The specific objective of the project is that enterprises in the
wellness service sector offer customer-oriented services in cross-border cooperation.
The important steps to the target objective are the improved service culture, customer based service
and marketing skills and service selection supply on the both sides of the border in the context of
wellness service, as well as developed networks between Russian and Finnish actors on the questioned
field.

Project news

Project Team:

Karelia Univeristy of Applied Sciences (Joensuu, North Karelia, Finland)

University of Eastern Finland (Joensuu, North Karelia, Finland)

Savonia University of Applied Sciences (Kuopio, North Savo, Finland)

Petrozavodsk State University (Petrozavodsk, Republic of Karelia, Russia)

Petrozavodsk City Administration (Petrozavodsk, Republic of Karelia, Russia)
 

Project goals:

1. Identification and analysis of wellness services consumption in the region

2. Training on service design and individual pilots

3. Cross-border networking and peer-to-peer learning

4. Development of service and marketing skills

The most important target groups are various sized entrepreneurs working with wellness services who
benefit from the increased awareness among tourists and locals.

 

Project coordinator: 

 

Riikka Räsänen, Project Manager

Karelia University of Applied Sciences

riikka.rasanen@karelia.fi