A famous Russian actor presented the international gastronomic route "Gourmet Taste of Karelia"
On February 18, 2021, at the international webinar “Tourism experiences next door”, the famous Russian actor Viktor Bychkov presented the international gastronomic route “Gourmet Taste of Karelia” developed within the framework of the KA 4007 project “Kalitka – the development of cross-border gastronomic tourism” (of the Karelia Cross-Border Cooperation Program) to a wide Russian-Finnish audience. The webinar discussed the state of the tourism sector, the prospects for interaction between Russian and Finnish companies to create and improve tourism, hotel and other services, as well as the introduction of service thinking and advanced information and telecommunication technologies into the tourism business. On the Finnish side, the speakers were the popular presenter of tourist TV programs and thematic festivals Ville Haapasalo and well-known experts in digitalization in the field of tourism Laura Olin and Anu Nylund.
The webinar was organized by the partner organizations under the auspices of the projects KA-8016 "TourSME - Cooperation in the field of tourism between small and medium-sized enterprises" and KA-3004 "Development of effective forms of interaction between culture and business", which received financial support from the Karelia Cross-Border Cooperation Program together with IE KarRC RAS. Around 150 people attended the webinar from the Russian and Finnish sides.